Aug 02, 2022
In Beauty Forum
Web shops with product feed Finally, we have true view for shopping . This is a combination of a video and shopping ad and is intended for web shops with a product feed. With true view for shopping you can show up to 6 products per video ad. Select the products you want to display or filter your stock. Brand awareness Product consideration Conversion Generation Masthead ads (home page takeover) True view discovery ads (thumbnail in results list or featured videos) Non-skippable true view for in-stream ads (with CTA buttons) Bumper ads (max 6 seconds ad) Skippable true view for in-stream ads True view for shopping ads (shopping in YouTube). Non-skippable true view for in-stream ads Out-stream ads (mobile ads on partner websites) Out-stream ads (mobile ads on partner websites) With which KPIs do you measure whether your video campaign is successful? You now know which objective you want to achieve and which video format is best for you, but how do you know when your video job function email list ad is successful? How do you measure whether you have achieved sufficient brand awareness, product considerations or conversions by running the video campaign? To determine the success of a video ad, you need to determine the right KPIs. The right KPIs depend on the chosen objective. Unique users If you want to increase the brand awareness of your brand, you mainly look at reach. How many new potential customers have been introduced to your brand? To find out, look at the number of 'unique users'. In addition to the total number of unique users, you may also want to know a little more about these users, such as country, place, gender, age and interests. So make sure you also include this data. In this way, the data also appeals to the imagination a bit more and you know exactly what the reach is per target group.